Safeland vs Social Media – why Safeland works better for community safetyWilly Simonsson
“We have a Facebook group – why should we use Safeland?”
Neighbourhoods often use social media for things like recommendations, local events and even safety. Because of this, communities often feel reluctant to “learn another app”…
…but Safeland is anything but another social media platform.
Here are a few key differences as to why Safeland is better for community safety communication:
Safeland is location based
A big difference is the Safeland map and location focus.
Events get pinned to the location of the incident, rather than populate a news feed. This allows users to quickly see where something is wrong.
For example a house fire on Roman road, Biggleswade will be pinned at that address.
Further to that, Safeland alerts anyone who happens to be near the affected area of an incident, whether they are residents or visitors. This is based on location information taken at the time of the incident.
Safeland goes beyond friendship circles
Groups work brilliantly. However, Safeland also allows users to communicate with any user near your location without the need for a group.
For example: if you’re visiting Birmingham, you probably wouldn’t join the local FB group to stay on top of local hazards. However, public Safeland events in Birmingham will be visible to you and you have the ability to alert nearby Birmingham users if you find yourself in trouble.
Through Safeland, people don’t need to be introduced before being able to help each other.
Safeland can involve police
Police forces can’t be represented in social media groups, even if a Facebook group operates well. But police are getting involved in Safeland thanks to its safety focus and ability to authenticate police officers. Police personnel who are involved are visibly authenticated with police hats in the app, so users know they are verified.
Safeland is designed to be hyper-local, which allows effective collaboration between police and residents.
Read how local police and residents have been working together here.
Safeland is “the new 101”
We have seen many communities of police and residents use Safeland in place of 101. Antisocial behaviours are being logged in Safeland groups, rather than residents spending hours on hold to 101. Police officers are building cases based on information logged in Safeland and can issue arrests based on the great work of residents.
Read some success stories here.
(This method must be led by local police – get in touch with yours to get started)
Safeland connects and integrates
Another key difference is that Safeland can connect devices and systems to the Safeland environment, such as your home or a shop. This is done by working directly with the device’s API or integrating with an established system. By connecting a device, such as a home alarm, to Safeland means that you can involve your most trusted neighbours in the protection of your most precious assets.
You can learn more about this at www.safe.land/gb/connect-homes
In a nutshell…
Social media groups are great for getting to know your neighbours and being part of your local dialogue. But when it comes to safety, there is a better solution. Download Safeland (free) now and start using it in your neighbourhood today.
Connect your home alarm and make your home even more secure by visiting www.safe.land/gb/connect-homes