About Safeland

We should get acquainted...

Our Mission

Safeland helps communities come together to build a stronger, safer society

By encouraging people to support and look out for each other, Safeland works to prevent local crime and accidents.

We believe if members of a community are active in supporting one another and working together, social sustainability can be achieved. In essence, a community takes the responsibility of its preservation back into its own hands.

Our mission is for this willingness to act, respect and support each other to be prevalent in communities throughout the world.

It’s in our nature to turn to fellow members of society in times of need, which is often more forthcoming and readily available than the local authorities. Organisations such as Neighbourhood Watch are a perfect example of civilians working together to reduce crime locally, but it is still far from its full potential in the modern world. Safeland takes the Neighbourhood Watch ideology and offers a new and exciting way of delivering these concepts and objectives using digital technology.

Because Safeland is a not affiliated with any political views or religious groups, Safeland offers an online environment that’s completely inclusive, regardless of sex, age, religion or disability and is available for everyone, free.

Our Story

How Safeland came about...

Per’s wife Malin always phoned him when she walked home from the train station at night. She was afraid that, despite being surrounded by good neighbours, no one would react to her cries for help if something were to happen to her.

When Per understood the extent of someone not feeling safe in a local community familiar and well-known, he decided something had to be done. One night, he woke up with a solution that was centred around community collaboration. Initially, it was called “The Trygve project”, playing on the Swedish word Trygg, which means "safe and secure".  The project aimed to empower good resources within a society and channelling them into one digital portal.

Per quit his job managing a large IT company and assembled a small team of skilled tech professionals to bring his vision to life. The Safeland app was released to the Swedish public in March 2015, originally called Trygve. In 2018, the name was changed to 'Safeland' for more global accessibility.

More than 3000 communities in the UK and Sweden have since adopted Safeland, including Swedish and UK police forces, Neighbourhood Watch groups, civillian patrol groups, small neighbourhoods and youth groups.

The Safeland team is a passionate group of tech-heads and creatives based Stockholm, Sweden. Each team member shares the passion of spreading the Safeland concept to communities around the world.

August 13, 2018
Safeland webb

Things you may not know about the Safeland app

Think you’ve got the Safeland app down? Consider yourself a Safeland Superuser? Well, let’s see how you measure up in today’s friendly reminder of some cool […]
July 27, 2018
Safeland blog tips to keep safe this summer

Tips to stay safe this sizzling Summer

Right. Summer is definitely here. It hasn’t exactly been subtle about it. What is this – Australia?! While we celebrate these beautiful sunny days and warm evenings, […]
July 11, 2018
Safeland Connect Homes - Safeland compatible alarms vs other home alarms

A short guide to help you find the best home alarm

The home security market is ever-changing and so fast developing that it can sometimes be hard to know where to start when it comes to securing […]